Designed in Zurich — Delivered Across the World
Personal Colour Analysis

Your Colour,
Defined.

A bespoke seasonal palette, assessed from your photographs and designed by a colour specialist in Zurich. No studio visit — only the result.

Order your palette

“Every woman has a season. Undertone exists to name yours precisely, and to build the one palette that answers to it.”

The Undertone Assessment

An Undertone palette fully opened, showing dozens of hand-selected couture fabric swatches arranged by colour family on a neutral surface.
The Craft

Designed personally by a colour specialist in Zurich.

Each palette begins as bolts of couture-weight fabric, never printed paper — cut, matched and fanned by a single colour specialist working from your photographs alone.

Your undertone, your contrast and your colouring decide every swatch that earns a place in your fan. No two Undertone palettes are ever quite the same.

The palettes are assembled by hand in a colour laboratory in California, before being shipped to you.


Why It Matters

Stop guessing what flatters you.

Once you know your palette, you build a wardrobe differently. In store, checking a colour is instant — hold the fabric against your fan, and you'll see at a glance whether it belongs to you. Shopping online is no different: your exact shades are written on the back of your palette, so you can match them to a product photo before you ever place an order.

The right colours change more than what's in your wardrobe. Dressed correctly for the evening that matters and the ordinary Tuesday that doesn't, you stop wondering whether something suits you — you simply know it does.

And what people notice is never really the dress. It's you — more at ease in your own colouring, and easier, somehow, to actually see.


What's Inside

Every assessment, in full.

Your fan arrives organised by how each colour is meant to be worn — with a complete written guide, not a season name alone.

IYour Signature Season
IIWhites & Neutrals
IIIDarks & Everyday Colour
IVEye & Skin-Enhancing Shades
VReds & Brights
VIMetals & Prints

How It Works

From your phone to your door.

I

Begin Your Palette

Request to begin below — we confirm your order and reserve your specialist's time in Zurich.

II

Share Your Appearance

Four photographs and a short video — please, without any makeup, taken in natural light, your links.

III

Designed in Zurich

Your specialist assesses your colouring and hand-assembles your fan, swatch by swatch.

IV

Delivered to You

Your palette and full colour guide arrive at your door in your country.


Reviews

In their own words.

Client review by Elena M.

“Holding the fabric swatches in my hands changed the way I shop. Every shade feels natural on me, and getting dressed in the morning has become effortless.”

Elena M.

Pricing

One Assessment. One Season.

CHF 800
Per Bespoke Assessment
  • A remote assessment from your photographs, links and a short video
  • A hand-assembled fabric fan, unique to your colouring
  • Your full written colour guide — season, subtype and every group explained
  • Designed in Zurich, handcrafted in California and shipped worldwide

Questions

Before You Begin.

Most assessments are completed within two to three weeks of receiving your photographs and video, including the time to hand-assemble and ship your palette to you.

Begin

Order your palette.

Share your photos, a link or two, and your details below. We confirm your order, then send secure payment and next steps directly.


Step 1 — Your Photos

Four clear photos in natural light, and a short video if you have one.

Drag & drop your photos here or click to browse
Add a short video optional, but helpful — click or drop here (max 50 MB)

Your photos and video stay on this page until your order is confirmed — we'll then send a private, secure way to deliver them to your specialist.


Step 2 — Your Links

Instagram, YouTube, Pinterest — anything that shows your colouring and style in motion.


Step 3 — Your Details

CHF 800 · Handcrafted to order

About Us

The Women Behind Undertone.

Olga Beloshapka, colour specialist, Zurich Olga Beloshapka — Zurich
Valeria Alekhin, co-founder, Abu Dhabi Valeria Alekhin — Abu Dhabi

Undertone was founded by Olga Beloshapka in Zurich and Valeria Alekhin in Abu Dhabi.

Olga's path to colour started early — years spent painting, fascinated by how one shift in shade could change an entire image. In parallel, she pursued mathematics, earning a PhD and building a career across data science, AI and product strategy. Personal colour analysis became the place where those two instincts finally met: an artist's eye paired with an analyst's precision.

Her approach follows the philosophy of Suzanne Caygill, the American colour theorist who moved personal colour analysis beyond the familiar four seasons. Caygill's insight was simple but radical: two people in the same “season” can still need entirely different palettes. Skin, eyes, hair, contrast, depth and temperature interact too subtly for one predetermined set of colours to fit them both.

Olga trained in this lineage through Olga Kamova, whose methodology traces directly back to Caygill herself. It is colour analysed rather than guessed — hue, value, chroma, temperature and contrast considered together, in service of one goal: a palette that belongs to you specifically, not a category you've been placed into.

Valeria came to Undertone as a client first. A strategy consultant with a particular interest in launching new services and a curiosity about sustainable fashion, she ordered a bespoke palette from Olga out of her own interest in colour — and the moment she received it, she knew more women should have the same experience. She now brings that same individual approach to the region from Abu Dhabi, so it's available across the UAE.

“The season can be useful. But the season is not the answer. You are.”

The Result

Palettes, as they are designed and assembled.

An Undertone palette, fabric swatches arranged by colour family in a hand fan.
A row of Undertone fabric swatches laid flat, showing the range of colours in one palette.
An Undertone palette fully opened into a fan of hand-selected fabric swatches.